Privacy Policy
1. Introduction
We respect your privacy and are committed to protecting personal information.
This Privacy Policy explains how we may collect, use, store, disclose, and protect personal information when you receive our emails, visit our website, communicate with us, submit a form, request information, or interact with our products or services.
This policy is intended to help you understand:
| Area | Description |
|---|---|
| What information we collect | The types of personal and business information we may process |
| Why we use information | The purposes for which we process information |
| How information is shared | The limited situations where information may be disclosed |
| Your choices | How you can unsubscribe, object, or request access, correction, or deletion |
| How to contact us | How to reach us with privacy-related questions |
This Privacy Policy applies to business contacts, customers, prospective customers, website visitors, email recipients, and users of our products or services.
2. Information We May Collect
We may collect and process different types of information depending on how you interact with us.
| Category | Examples |
|---|---|
| Contact information | Name, business email address, phone number, company name, job title |
| Business information | Company website, industry, company size, business region, department, professional role |
| Communication information | Emails, replies, form submissions, meeting requests, support requests, feedback |
| Marketing information | Email open status, click activity, unsubscribe status, campaign interaction records |
| Website and technical information | IP address, browser type, device type, operating system, referring URL, pages visited |
| Account information | Login details, account profile, preferences, user role, account settings |
| Transaction information | Subscription status, billing contact, invoice details, payment status |
| Customer-provided information | Information you or your organization provide through forms, uploads, integrations, or communications |
We aim to collect only information that is reasonably necessary for the purposes described in this policy.
3. How We Collect Information
We may collect information in the following ways:
| Source | Description |
|---|---|
| Directly from you | When you contact us, submit a form, reply to an email, request a demo, register for a service, or communicate with us |
| From your organization | When your company provides your information or invites you to use our products or services |
| Automatically | Through cookies, tracking pixels, log files, analytics tools, and similar technologies |
| From public sources | Company websites, public business directories, professional profiles, public databases, and other publicly available sources |
| From third-party providers | Business data providers, enrichment providers, CRM systems, marketing tools, payment processors, or service providers |
| From integrations | When you or your organization connect third-party tools, platforms, or systems to our services |
4. How We Use Information
We may use personal information for the following purposes:
| Purpose | Description |
|---|---|
| Business communication | Contact you about products, services, partnerships, events, or business opportunities |
| Sales and marketing | Send relevant business communications, newsletters, product updates, invitations, and promotional messages |
| Service delivery | Provide, operate, maintain, and improve our products, services, websites, and customer experience |
| Customer support | Respond to questions, requests, feedback, complaints, or support inquiries |
| Account management | Create accounts, authenticate users, manage permissions, and administer services |
| Analytics and improvement | Analyze website, email, and product usage to improve performance and user experience |
| Security and fraud prevention | Protect systems, detect unauthorized access, prevent abuse, and maintain service integrity |
| Billing and administration | Process transactions, manage subscriptions, issue invoices, and maintain business records |
| Legal and compliance | Comply with applicable laws, regulations, contractual obligations, and legal processes |
| Recordkeeping | Maintain communication records, consent records, unsubscribe records, audit logs, and suppression lists |
5. Business Email and Marketing Communications
We may contact individuals in a professional or business context where we believe our products, services, or communications may be relevant to their organization.
Such communications may be based on limited business contact information, such as your name, job title, company name, business email address, industry, region, or publicly available professional information.
You may opt out of marketing communications at any time by:
| Method | Description |
|---|---|
| Unsubscribe link | Click the unsubscribe link included in our emails |
| Reply request | Reply to our email with “unsubscribe,” “stop,” or another clear opt-out request |
| Direct contact | Contact us using the privacy or contact information provided in the email or on our website |
After you opt out, we may retain your email address in a suppression list to ensure we do not send you further marketing emails.
Commercial email rules such as CAN-SPAM require commercial emails to avoid misleading headers or subject lines, identify the sender, provide a valid opt-out method, and honor opt-out requests promptly. (Federal Trade Commission)
6. Cookies, Pixels, and Similar Technologies
We may use cookies, pixels, tags, local storage, and similar technologies to operate our website, understand usage, improve performance, and measure communication effectiveness.
| Technology | Purpose |
|---|---|
| Essential cookies | Enable website functionality, security, login, and service operation |
| Analytics cookies | Understand website traffic, feature usage, and visitor interactions |
| Preference cookies | Remember user settings, language, region, and interface preferences |
| Marketing cookies | Measure campaign performance and improve business communications |
| Email pixels and links | Understand whether emails are delivered, opened, clicked, or interacted with |
When you consent to analytics cookies on our public website, we may use:
| Provider | Purpose | Notes |
|---|---|---|
| PostHog (United States) | Product analytics, funnels, and feature usage | Processes pages viewed, clicks, referrer, browser/device data, and a pseudonymous ID. Detailed user profiles are created only after you are identified (for example, after sign-in), not for purely anonymous browsing. Client-side session replay is disabled by default. |
| Microsoft Clarity | Heatmaps, session recordings, and UX diagnostics | May record interactions such as clicks, scrolls, and page content needed for playback. Data is processed by Microsoft according to their service terms. |
We load these tools only after you choose Accept all on our cookie banner (or equivalent consent). We honor browser Do Not Track and Global Privacy Control signals where supported.
You may control cookies through our cookie banner (accept all vs. necessary only), through your browser settings, or by contacting us. Disabling some cookies may affect website or service functionality.
Where required by law, we will request consent before using certain non-essential cookies or tracking technologies such as analytics cookies.
7. Legal Basis for Processing
Where applicable data protection laws require a legal basis, we may rely on one or more of the following:
| Legal Basis | Example |
|---|---|
| Consent | Where you have given permission, such as subscribing to a newsletter or accepting certain cookies |
| Contract | Where processing is necessary to provide products or services requested by you or your organization |
| Legitimate interests | Business communications, service improvement, security, fraud prevention, analytics, and B2B marketing |
| Legal obligation | Tax, accounting, regulatory, compliance, or legal recordkeeping obligations |
| User direction | Processing information you or your organization provide, upload, configure, or instruct us to process |
For individuals in regions where GDPR or similar laws apply, privacy notices generally need to disclose the controller identity, processing purposes, legal basis, recipients, retention period or criteria, and available data subject rights. (General Data Protection Regulation / GDPR)
8. How We Share Information
We do not sell personal information in exchange for money.
We may share information in limited circumstances:
| Recipient | Purpose |
|---|---|
| Service providers | Hosting, infrastructure, analytics, email delivery, CRM, customer support, payment processing, security, and system monitoring |
| Business partners | Where necessary to provide requested services, integrations, referrals, or joint business activities |
| Customer administrators | If your account is provided by an organization, authorized administrators may access relevant account and usage information |
| Professional advisors | Legal, accounting, audit, compliance, insurance, or security advisors |
| Legal authorities | Where required by law, court order, legal process, government request, or to protect rights and safety |
| Business transfer parties | In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar transaction |
Service providers are expected to process information only as necessary to provide services to us and to protect the information appropriately.
9. International Data Transfers
Your information may be processed, stored, or transferred in countries or regions other than where you are located.
Where required by applicable law, we use appropriate safeguards for international data transfers, which may include contractual protections, data processing agreements, standard contractual clauses, or other lawful transfer mechanisms.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law.
| Data Type | Typical Retention Logic |
|---|---|
| Business contact information | Retained while there is a relevant business relationship or legitimate business purpose |
| Marketing records | Retained until you opt out, object, request deletion, or the information is no longer relevant |
| Suppression records | Retained as necessary to honor unsubscribe and opt-out requests |
| Account information | Retained while the account is active and for a reasonable period afterward |
| Billing and transaction records | Retained as required for tax, accounting, audit, and legal obligations |
| Support records | Retained as needed to respond to requests, resolve disputes, and improve service |
| Security logs | Retained as needed for security, fraud prevention, abuse detection, and audit purposes |
| Customer-provided data | Retained according to customer settings, contracts, deletion requests, or legal obligations |
When information is no longer needed, we will delete, anonymize, or securely retain it as required by applicable law.
11. Data Security
We use reasonable technical, organizational, and administrative measures to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
These measures may include:
| Measure | Description |
|---|---|
| Access control | Limiting access to authorized users, personnel, and systems |
| Authentication | Using account access controls and authentication measures |
| Encryption | Protecting data during transmission and, where appropriate, at rest |
| Monitoring | Detecting suspicious activity, unauthorized access, and system misuse |
| Logging | Maintaining security, operational, and audit logs |
| Vendor controls | Reviewing service providers that process information on our behalf |
| Backup and recovery | Supporting business continuity and data recovery |
| Internal procedures | Maintaining policies for data handling, access, incident response, and retention |
No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
12. Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information.
| Right | Description |
|---|---|
| Access | Request access to personal information we hold about you |
| Correction | Request correction of inaccurate or incomplete information |
| Deletion | Request deletion of personal information |
| Restriction | Request limitation of certain processing activities |
| Objection | Object to certain processing based on legitimate interests |
| Portability | Request a copy of certain information in a portable format |
| Withdraw consent | Withdraw consent where processing is based on consent |
| Opt out of marketing | Stop receiving marketing communications |
| Appeal | Appeal certain privacy decisions where applicable law provides this right |
To exercise your rights, contact us using the privacy or contact information provided in our email, website, or service.
We may need to verify your identity before responding to certain requests.
The European Data Protection Board states that data controllers must facilitate the exercise of data subject rights and respond to such requests where applicable. (European Data Protection Board)
13. California Privacy Notice
This section applies where California privacy laws apply.
We may collect the following categories of personal information:
| Category | Examples |
|---|---|
| Identifiers | Name, email address, phone number, IP address, account ID |
| Commercial information | Subscription plan, billing records, transaction history, product interest |
| Internet or network activity | Website visits, clicks, email interactions, log data, product usage |
| Professional information | Company name, job title, department, industry, business contact details |
| Approximate location information | Region, country, or city inferred from IP address or business information |
| Inferences | Communication preferences, likely business interests, product usage patterns |
We may use these categories for the purposes described in this policy, including providing services, improving products, communicating with users, conducting business communications, securing systems, and complying with legal obligations.
California privacy rules require businesses to provide a notice at collection that lists categories of personal information collected and the purposes for which they are used. (California Department of Justice)
California residents may have rights to know, access, correct, delete, and opt out of certain uses of personal information, subject to applicable limitations.
14. Third-Party Links and Services
Our emails, websites, or services may contain links to third-party websites, applications, or services.
We are not responsible for the privacy practices, content, or security of third-party services. You should review their privacy policies before providing information to them.
If you connect third-party integrations to our services, information may be shared with those third parties according to your settings and the third party’s terms and privacy policy.
15. Children’s Privacy
Our products, services, websites, and business communications are intended for business users and are not directed to children.
We do not knowingly collect personal information from children. If we become aware that we have collected such information without appropriate consent, we will take reasonable steps to delete it.
16. Changes to This Policy
We may update this Privacy Policy from time to time.
When changes are made, the updated version will be posted or made available through our website, email footer, product interface, or other appropriate channel.
For material changes, we may provide additional notice where appropriate.
17. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to opt out of marketing communications, please contact us using the contact details provided in our email, website, or service.